Wish I could of bought this after price drops.

The Sony KDL-40XBR3 is a 40-inch, liquid crystal display television. Compared to other liquid crystal display TVs on the market, it is expensive at around $2,940. This unit has an LCD display, which is generally the best kind of flat-panel screen for viewing in brightly-lit rooms.

Ads like this get people to buy the device even more.

With its built-in HDTV compatibility, this television can display images that are significantly sharper and more realistic than the regular television set, although as long as the source is high definition. The 3:2 feature of this unit reduces those nasty little artifacts that can occur when watching motion pictures that were transferred to a digital format such as a DVD.

The fact that it's flat and saves space is nice but I believe my next purchase for a TV will be made for a DLP projection TV. I don't really care about room but care more for picture quality. The fact that LCDs can not produce more then 15% of the light spectrum from what I've heard is another disliked feature about LCD monitors that I have. I'd get a plasma but they cost a lot more and die out probably 100 times faster. lol

So, it's a TV, nothing special about it that I can think of other then the fabulous invention of the remote for it.

I really haven't found any cons other then the fact that watching normal TV or anything that's not high definition is all blocky compared to tube projection TVs that soften them out.